Whether you're already retired or approaching retirement, Internet marketing is the ideal home business for earning an extra $175,000+ a year in your spare time.
"Working" only an hour a day, you can generate the extra cash you need to be financially secure ...and live in the style to which you have become accustomed.
Dear Reader:
If you are reading this page, chances are good that you - like me - are never going to see the sunny side of 50 again.
It also means that you are thinking of doing the same thing I did when I turned 50 - specifically, getting onto the web and starting an Internet marketing business.
Launching my own small Internet marketing venture was, without question, the best business decision I ever made in my life - completely eliminating the need for me to work for a living less than 24 months after I launched my first product!
Like you, I started from scratch, with no prior experience: it was my first foray into making money online.
I had no web sites ... no products ... no customers ... no sales ... and no knowledge of specialized Internet marketing methods.
Now, just 3 years later, I have more than five dozen products - over 70 web sites and domain names - and some 50,000 online subscribers.
My tiny Internet marketing business, which takes me only a couple of hours a day to run, generates average income of over $7,000 a week.
Here are our sales figures for a single week (not a record for us, but certainly one of our better weeks):
Now I don't know about you, but $7,000 a week is more than enough money for my family and me to live quite comfortably on.
After all, couldn't you struggle and get by on $350,000 a year?
Even if you earn only half of that amount, it's still a passive retirement income stream of $175,000 coming in like clockwork - a real financial cushion for added comfort in these uncertain economic times.
Yes, I earn a lot more income from my freelance copywriting.
But I work my butt off for my copywriting clients.
My Internet marketing business is a lot less work than my freelance writing business.
With my Internet marketing business, I can take it easy and coast if I want to - and earn hundreds of thousands of dollars a year!
And now, in my e-book Internet Marketing Over 50, I can show you how to start and run a successful Internet marketing business of your own.
One that can ensure a secure financial future for you and your family ... whether you want to keep working at your regular job for many years ... or would like to retire tomorrow. It's your call.
An ideal spare-time business for
folks with a few gray hairs
Ever since turning 50, my life ... my attitudes ... my personality ... my interests ... and my priorities have all slowly begun to change.
I don't want to push as hard. I don't want to spend my life in airplanes going from one meeting to the next. I don't want to answer to a boss who was in diapers when I got my undergraduate degree.
And what I discovered is that starting and running a home-based Internet marketing business fits the over-50 me to a tee!
Just look at all the advantages the "Internet marketing lifestyle" delivers to those of us in the over-50 crowd:
>> No boss - since I turned 50, I increasingly want to do what I want to do - not what other people tell me to do - which means no boss for me.
Also, I can't imagine at this point in my life taking a corporate job and having to report to someone young enough to be my child.
As an Internet marketer, you're the boss. You do what you want, when you want. You don't take orders from anyone.
>> Flexible hours - the hours required to operate a small Internet marketing business are both minimal and flexible.
If I didn't want to grow my business, and decided to coast, I could make a six-figure income working in the business literally an hour a week (and letting my assistants do most of the grunt work).
>> Easy work - I work at home, and only when I feel like it. Some days, I don't even get out of my sweats and T-shirt into regular clothes. Shaving is also optional.
My "work" consists of sitting at the PC and writing copy and content as if I were talking to people - just like I am "talking" to you right now.
Writing for the web is easy, and in Internet Marketing Over 50, I show you just how easy it is. (And see my P.S. for a free bonus gift that will make it even easier.)
But you don't have to write your own information products ... or e-mails ... or blog ... or web sites.
You don't have to design or program them, either.
In fact, you can - and should - outsource most of the drudge work to others.
You'll be shocked to discover that there are hundreds of professionals online - web masters, programmers, writers, proofreaders, search specialists, copy editors, transcriptionists - ready and willing to do everything you need to run a profitable Internet marketing business.
And you'll be amazed at how easy it is to hire them - and how cheaply they work.
>> Fun - when you own your Internet business, you are the boss. You do only things that are fun for you.
In my case, the fun part is writing: articles, columns, e-mails, my e-zine, and web pages like this one.
For you, the fun might be in writing a blog ... or recording and posting videos online ... or building your list ... or creating e-books ... or dreaming up new product or marketing ideas.
When it's your business, you can do all the fun things yourself - and leave the boring stuff to others.
Yes, there are tasks in Internet marketing that are boring. But I don't do them. And neither should you. In Internet Marketing Over 50, I'll show how cheap and easy it is to outsource everything you don't want to do - especially the technical stuff and all that writing.
>> Passive income - if you have a regular job where you get paid a salary or hourly rate, you are essentially trading time for dollars. So you don't make money unless you punch the time clock and churn out the work.
In Internet marketing you create the product once, and then sell it over and over again. That's passive income: your products make money for you even when you're not working. So even when I'm out on the lake fishing, I'm earning thousands of dollars.
Get started right away
Internet Marketing Over 50 is a complete, step-by-step blueprint for taking your years of accumulated knowledge and wisdom ... packaging that expertise and experience into information products ... and selling them at a huge profit margin over the Internet.
In it, you will discover:
- 4 special challenges of starting an Internet business when you're over 50 - and one good way to overcome each. Page 4.
- How to make money online if you are not technically savvy - or even if you don't know how to use a computer! Page 6.
- The only 3 things you need to make a six-figure annual income online. Page 154.
- The 2 biggest retirement problems ... and how starting your own online business can help you solve them. Page 8.
- 6 reasons why Internet marketing is the ideal home business for men and women approaching age 50 or older. Page 10.
- 21 simple steps to starting a profitable home-based Internet marketing business in your spare time. Page 12.
- How to calculate the minimum monthly income you should strive to generate with your new Internet business. Page 17.
- 7 great reasons why you should live the "Internet marketing lifestyle." Page 22.
- The secret to earning a six-figure income online while doing hardly any of the work yourself. Page 23.
- The 4 U's formula for writing stronger web site and landing page headlines. Page 92.
- What you absolutely need to learn about computers and the Internet to get into online marketing (hint: it's MUCH less than you think). Page 25.
- 4 most important factors to consider when selecting a service to host your web sites and landing pages. Page 105.
- Getting up to speed on Google: a simple step by step guide. Page 27.
- A 5-step process for choosing a profitable niche market for your Internet business. Page 33.
- Using keyword research and discovery to determine the feasibility of making money in a particular market or niche. Page 34.
- 4 easy ways to organize e-books and other info products. Page 66.
- How to start making thousands of dollars in revenues online before you even have a product to sell. Page 49.
- 12 ideas for expanding your line of information products and making more sales to new and existing customers. Page 144.
- What shopping cart software should you use in your online business? Page 11.
- 4 ways to make your Internet business more successful and profitable with e-mail marketing (for every dollar I spent on e-mail, I make over $75 in sales). Page 147.
- The only 3 things you can profitably sell on the Internet - and how to choose the one that's right for you. Page 39.
- 5 enviable advantages of marketing information products online. Page 41.
- How to launch your first product online for under $300. Page 42.
- 7 obstacles to getting your e-mail marketing messages delivered and read - and how to overcome each. Page 150.
- Market your e-books and other digital information products on ClickBank. Page 52.
- How to accept PayPal payments on your landing pages. Page 111.
- How to create e-books and other profitable information products without writing them yourself OR paying writers to create them for you. Page 57.
- The optimum frequency for sending e-mail marketing messages to your subscriber list. Page 126.
- 6 ways to sell more e-books and other products online. Page 139.
- Turn your knowledge and experience into a gold mine online. Page 61.
- 5 ways to make quick money by promoting tele-seminars online. My first one earned me $9,362.15 in one hour. Page 63.
- How to automatically deliver e-books as downloadable PDF files to customers who order them from you. Page 113.
- The 3 basic types of information products that sell best online and how to create each. Page 64.
- How to make sure there is a demand for information on your topic before you create your first info product. Page 65.
- 3 places to hire competent ghostwriters at dirt-cheap prices online. Page 68.
- 9 time-tested rules of thumb for choosing profitable domain names for your landing pages and web sites. Page 72.
- Are .net domain names just as good as .com domain names? Answer on page 74.
- 3 ways to get the domain name you want (or close to it) even if it is already registered by someone else. Page 75.
- How to create a portal site for your new online business ... and why you need one. Page 78.
- 10 steps to writing and designing landing pages that maximize your online conversion rates and product sales. Page 89.
- 3 buttons you should have at the top of every product landing page - and what to say on each. Page 91.
- How to write a compelling lead for your web pages that grabs the reader by the lapels and won't let go. Page 94.
- The 9 most important performance metrics you must measure on a weekly basis in your Internet business - and what to look for in each. Page 117.
- Increasing online sales with "content sidebars." Page 98.
- 3 elements that must be present in your closing copy on ever landing page you write. Page 99.
- Does your landing page have to be beautifully designed to work? The answer may surprise you. Page 103.
- How to keep your online subscriber list from shrinking when readers unsubscribe from it each week. Page 122.
- 17 tools for taking your online orders and revenues to the next level. Page 154.
- Generate more leads and sales by publishing a free monthly e-newsletter. Page 124.
- Which is better in e-mail marketing - HTML or text? Answer on page 127.
- 5 ways to get more of your site visitors to subscribe to your online newsletter and join your e-list. Page 136.
- Building your Internet marketing business through social networking - online and offline. Page 131.
- 3 ways to connect with more people on Facebook. Page 133.
- Plus: software ... web sites ... vendors ... templates ... guides ... hosting and domain name registration services ... shopping carts ... e-mail distribution services ... sample e-mail marketing messages ... and so much more....Starts on page 159.
"The book is astounding. It is written as if you and Conrad were my personal coach and knew my personal business and income issues etc. I feel that now, I can begin anew and actually find success online. These words really do not adequately express my joy."
--Gordon Bell, Author, Tell 'Em That's MY Money You're Messing With
Praise for Bob Bly's marketing and business advice
"You are awesome! I will always come to you first for the products that I need. You have class, integrity, brilliance, naturally gifted, and you are second to none! I am impressed with and appreciate your prompt response."
--Adella Pugh
"Once in a blue moon, you get the chance to meet a living legend, one of the great men who has shaped his chosen field. In my unending pursuit of powerful marketing, I came face-to-face with just such a man. Robert Bly is America's Top Copywriter and a genius marketer. He's authored over 70 books for McGraw Hill and others, and gets paid more per word than nearly every author in America. Like all great men, he is a teacher and mentor extraordinaire. He freely shares the secrets of turning marketing into money."
--Dick Larkin
"Bob, your stuff is always so good that even though I'm retired now, I have to read it!"
--Gary Bencivenga
"You are someone I've grown to admire greatly. You share your knowledge with and encourage people in achieving their dreams, trying new things, and learning tricks of the trade. It's a rare 'guru' in our world today who is thoughtful and kind enough to help up and comers find the path to success. In my opinion, you are the very best. I'm grateful to you."
--Linda Capriotti
"After considering a number of high-level marketing professionals and reflecting on the matter for several weeks, I made the decision to ask Bob Bly to share the stage with me for my Twin Keys to Wealth-Building Conference. The reason I chose Bob is because I am convinced that he can deliver more tangible value to conference attendees than any other marketing or Internet expert on the planet."
--Robert Ringer, best-selling author
"I love your e-mails. Read every single one of them as they come in."
--Dr. Paul Hartunian
"I have huge admiration for your work. You're one of the few guys out there selling real information -- and selling it at a reasonable price! I think what you're doing is head and shoulders above others."
--Mark Joyner
"I receive so many e-mail offers -- too many -- but Bob always delivers a product worth having. The marketplace for writing and marketing products has become over-hyped; in that environment it's reaffirming to see that Bob continues to stand for a level of quality that matters -- and happily, at a price that works. "
--Peg Prideaux
"Thank you for sending out your e-mail newsletter. There hasn't been a single issue you've sent out that I didn't learn something."
--Len Bailey
"I have bought a lot of your info products. The price is the most reasonable of what anyone is asking for their info products, especially considering the information is more to the point and more valuable than 99.99% of what is out there on the Internet."
--Christine Loff
Act now and save $20
Internet Marketing Over 50 is nothing less than a proven plan - a clear and practical guide - for turning your years of accumulated wisdom and knowledge into a lucrative home-based Internet marketing business.
And it's not your typical, flimsy, superficial report. Internet Marketing Over 50 is big, weighing in at a meaty 179 pages, because it tells you - step by step - exactly what you must do to earn a six figure passive income online in your spare time!
By following this simple plan, I went from zero revenue, zero web sites, and zero products to over 50 web sites, dozens of information products, a list of over 80,000 online subscribers, and $7,000 to $8,000 a week in online income in less than 24 months!
More important, I am confident that you can do the same. In fact I guarantee it -- or your money back!
What will it cost you to learn my Internet marketing secrets? What would you willingly pay me to learn the secrets of generating a thousand dollars a day or more online - in totally passive income?
Well, top Internet marketers routinely pay me $5,000 to consult with them on how to increase their online revenues - and $7,500 or more to write a single micro-site for just one of their information products. And my hourly rate is $500.
However, it won't cost you $7,500 ... or $5,000 ... or even $500 to have me guide you on starting and building a six-figure Internet information marketing business.
The cover price of Internet Marketing Over 50 is a very reasonable $59. But for a limited time only, it's your for just $39 ... a $20 savings off the list price ... less than I charge for just 5 minutes of my time!
And that's your investment only if you agree with me 100% that Internet Marketing Over 50 has indeed given you the "keys to the kingdom" of making six figures online with information marketing.
If it doesn't, then it won't cost you a penny. Here's why....
Our 100% iron-clad guarantee of satisfaction
I totally guarantee your satisfaction with my e-book, Internet Marketing Over 50.
If you are unhappy for any other reason ... or for no reason at all ... just let me know within 90 days.
I'll give you a full and prompt refund. And you can keep the e-book with my compliments.
That way, you risk nothing.
But I urge you to hurry.
This special LOW PRICE of only $39 (a $20 discount off the $59 cover price) is for a limited time only.
And once it expires, it may never be repeated again.
You might be mulling it over. But don't.
You're going to want to start your own Internet marketing business sooner or later.
It's the fastest, easiest, and surest way to quickly make six figures a year - all from your writing - without holding a regular 9 to 5 job.
So I urge you to take a look at Internet Marketing Over 50 now!
After all, we're not getting any younger, right?
As soon as you order, we'll deliver it in minutes via the Internet ... so you can get started right away.
If you don't like it, we'll give you a refund ... so reviewing my Internet marketing strategies for writers costs you nothing.
If you DO like Internet Marketing Over 50 and want to keep it, ordering today means you pay only $39. Wait until later, and it will cost you $59.
So what are you waiting for?
To order Internet Marketing Over 50 on a 90-day risk-free trial basis, just click here now:
Sincerely,
Robert W. Bly, Director
CTC Publishing
P.S. Order Internet Marketing Over 50 today and you get a FREE Special Bonus Report, Writing for the Web (list price: $29).
In this free 50-page report, you'll discover little-known Internet marketing tricks and tips that can quickly leave your competitors in the dust. Including:
- My proven 4-step formula for successful SEO copywriting - page 31.
- How to write subject lines that get your e-mails opened and read - page 35.
- 5 steps to writing perfect guarantee copy - page 40.
- Do you need a separate web site for every product you sell? Answer on page 20.
- The 3 most important things I've learned about writing e-mail - page 37.
- How to use statistics to prove your claims and sales points - page 44.
- 10 tips for increasing landing page conversion rates - page 27.
- How to convince subscribers that your e-newsletters are worth reading - page 23.
- 5 ways to capture the e-mail addresses of your web site visitors - page 46.
- And so much more....
Best of all, this bonus report - a $29 value -- is yours to keep FREE ... even if you request a refund on the e-book!
To order Internet Marketing Over 50 ... and get your FREE Special Report ... just click below now:
Bob Bly is a full-time freelance copywriter specializing in direct marketing. He earns more than $700,000 a year and became a self-made multi-millionaire while still in his 30s. A copywriter for more than a quarter of a century, Bob has written promotions for over 100 clients including Phillips, Agora, KCI, 21st Century, Weiss Research, EBI Medical Systems, Sony, IBM, AT&T, Grumman, Crain Communications, McGraw-Hill, Intuit, and AlliedSignal. Bob is the author of 100 books including The Copywriter's Handbook (Henry Holt) and Business-to-Business Direct Marketing (NTC Business Books). He has published more than 100 articles in such publications as Successful Meetings, Direct, Business Marketing, Writer's Digest, and Amtrak Express.
Bob's writing awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, the Standard of Excellence award from the Web Marketing Association, and AWAI 2007 Copywriter of the Year. He has also taught marketing at New York University.
Mr. Bly has appeared as a guest on dozens of TV and radio shows including The Advertising Show, Bernard Meltzer, CNBC, and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation's Business to the New York Post and the National Enquirer. He was a featured speaker at the 2006 annual conference of the National Speakers Association.
Around his 50th birthday, Bob started CTC Publishing, a small Internet information marketing business, with no products and no web sites. A few short years later, he has over 50 information products and five dozen web sites generating average daily passive income of over a thousand dollars.
about Bob Bly
"One of the best copywriters in the business."
--Michael Meanwell, author, "The Wealthy Writer"
"Bob Bly is one of the most successful copywriters in the world. I've used his services and purchased a lot of his materials -- and always profited from both."
--Bob Serling, President, Idea Quotient
"Considered one of the best copywriters in the country."
--David E. Wright, President, International Speakers Network
"There's no better copywriter than Robert W. Bly, the man I call the 'King of Copy.' He can teach you more about the art and science of marketing than anyone I know."
--Richard Dean Starr
"20 years ago, when Bob Bly starting teaching copywriting, the field was deeply shrouded in mystery. Now, thanks to Bob, learning copywriting, though still a tricky proposition, is much easier."
--Ken McCarthy
"For over 25 years, Bob Bly has set the gold standard in results-oriented business-to-business writing."
--Roger C. Parker, author, Looking Good in Print
"Perhaps the most famous copywriter of all."
--Apryl Duncan
"When it comes to educating his fellow copywriters and marketers, Bob Bly is the master."
--Dianna Huff
"Bob . . . Just got the copy and advertisement you did for my new book . . . It's great! You are good! Great job . . . you have tremendous insights into what excites and what sells!"
--Don Libey, Libey Incorporated
"In my opinion, you are the best copywriter in the software industry."
--Judy MacDonald, Director of Marketing, Direct Response
"I've spoken to a thousand copywriters over the years and Bob Bly is the best. He knows what he's doing."
--Joe Culotta, Natural Medicine Co.
"I am happy to report to you that your piece outproduced the 4 other packages we tested against it. I want to talk to you about another project...."
--Nick Roumi, Pacific Coast Funding
"The original ad insert of 'Wall Street's Loss is Your Gain' continues to kick butt -- pulls 12 to 15 subscriptions a week. Not bad for a $500 investment made 5 months ago."
--Charles Mizrahi, Stealth Stocks
"As a marketing professional, for 17 years I wrote my own promotional material. But I am not a professional copywriter. It wasn't until I took my own advice that I started getting the results I deserved. With Bob Bly, I got what I wanted - in the promised time frame - with re-writes - and the results I wanted. Thanks Bob!"
--Mark Amtower, Amtower & Company
"I found your ad copy compelling, powerful ... even entertaining. You really communicated the 'feel' of the message we are selling. Thanks for such great work, Bob!"
--Ashley Earnhardt Aiken, Thomas Nelson Publishers
"Bob wrote the most ballsy ad in the history of Dynamic Changes and it set sales records this fall. People couldn't stop themselves from responding."
--Richard Scheffren, Dynamic Changes Hypnosis
"Last year you did all the copy on the What Would Jesus Eat brochure. It was wonderful and I believe is one of the reasons that the book continues to do so very well.
--Pamela Clements, Thomas Nelson Publishers
"A special thanks to Bob for doing a superb job and making this work so well. I felt like a brilliant puppet in your hands."
--Michael Masterson, AWAI
"Even though he refuses to admit it, Bob is THE Direct Marketing guru...or, at the very least, he's mine."
--Jill Perri, American Consultants League
"I am thrilled with your package, it is doing great -- will roll out as the control."
--Chris Gast, Intuit
"Great job on the Turnaround Report; it's been a huge success. We've had an incredible product launch, with hundreds of free trials in the first week."
--Marc Stockman, TheStreet.com
"Just to let you know we have been using your 8 ways letter and brochure that you did for us last year with great success. We decided to double our monthly direct mailing. Things are really taking off. I can only attribute that to our increased direct mail program. Thank you for helping us get an effective package together."
--Ray Hardee, Engineered Software, Inc.
"Your e-mail to promote ETR pulled double the response and three times the gross revenue of the control, with a 45% increase in average order size."
--Lisa Bruette, Agora Inc.
"We're very pleased! The piece you wrote has at 43 days resulted in 204 orders and 165% ROI. I have submitted a new mail plan for a rollout for 200,000+ pieces. You'll be getting a royalty payment for this."
--George Rayburn, The Dan Ferris Power Report
"It was a pleasure to work with you. Your stuff just works. You are the best money I've ever spent. Thanks a million!"
--Gail Coopersmith, Coopersmith List Consultants
"Your copy was right on target and played a major role in one of our most successful new product launches."
--Joan Damico, GretagMacbeth
"We're still running both projects you did for us last time. They're still pulling. Great stuff.
--John Leper, Stanford International
"The first four times your half-page, 2-color ad ran in Chemical Engineering, it was the highest inquiry generating ad in the magazine. It even outscored full pages and spreads."
--Bob Berner, Robert K. Berner Associates
"We still are using [the package you did for us]. It still beats all challengers to the control."
--Mark Friedman, Medical Economics
"Potence insert is looking good, currently projected to achieve a 3.64% response with a $60 (three units of purchase) average order."
--Glory Kneass, Drs. Preferred
"The Internet direct mail you wrote for us got an excellent response: 7.55% from a rented list of hard-to-excite prospects."
--Ken Paston, Studebaker-Worthington Leasing Corp.
"Bob, since working with you last fall on the plan to position Unique Truck as a source for all shop equipment, we have cut our catalog mailings 60% with no drop in sales. I look forward to a long relationship."
--Dick Stillwell, President, Unique Truck
"Sizzling stuff... very compelling... top shelf. Thanks for your quick turnaround."
--Patrick Kephart, MasterMedia
"All who reviewed your copy agreed it was terrific. Certainly it's the best DM copy I've ever had to work with, because you've hit the rare combination of good writing and a good knowledge of what you are writing about."
--Lois DeLong, American Institute of Chemical Engineers
"The copy is very good and certainly a fresh improvement on what we've done in the past. Thanks again for your help... the campaign was very successful."
--Scott Thompson, Federal Employees Almanac
"Congratulations. Your Forecasts & Strategies 'Internet Infrastructure' package is a winner... your piece is doing almost twice as good as our 'Y2K Sample Issue' mailing. I am looking forward to working with you again in the future."
--Chris Marett, Phillips Publishing
"Bob Bly, our marketing consultant, helped us produce over 8% response in less than 2 months after we started a marketing campaign. Not only did we get good numbers, we got inquiries from the cream of the crop on our target list. And, we generated about 350% increase in dollar business over the previous year."
--Sheila M. Anderson, President, Commercial Property Services
"The advanced renewal you wrote for Utility Forecaster is doing great! Mailed 4/29... 5.2% response (as of 5/27) and an average sale of $116. Thanks!"
--Lori Bethea, KCI Communications
"Your #10 direct mail package for Sarnoff's Samurai Strategies has beat the pants off the control by more than 3 to 1. Congratulations and keep up the good work!"
--David Yale, M&PA
"The letter is good... approximately 10% responded."
--Stephen S. Flaum, Flaum Consultants
"Here is a contract for four separate direct mail packages. The More Than a Gut Feeling for Sales direct mail package is getting an excellent response-a very big thank you for your help on that project."
--Tiffan Yamen, American Media
"The direct mail package looks great! Thanks!"
--Tammy Ray, Marketing Director, McGraw-Hill Book Clubs
"You sure write powerful copy!"
--Fred Weiss, Studebaker-Worthington Leasing Corp.
"Bly Rules!"
--Murray Raphel, Raphel Marketing
"Mr. Copy."
--Markus Allen, Publisher
"There is no greater authority on business-to-business direct response copywriting than Bob Bly. What impresses me most about Bob Bly is his knack for making things clear and simple."
--Scott Miller
"Bob Bly is among the most accomplished self-employed copywriters in recent years."
--Steve Slaunwhite
"Bob Bly is probably the best business-to-business, high tech, industrial, direct marketing copywriter in the country."
--John Clausen
"Perhaps the most famous copywriter of them all."
--The Writer
"[A] freelance writing dynamo...."
--Writer's Digest
"One of the great copywriters in the direct marketing industry...."
--Ruth Stevens, author, The DMA Lead Generation Handbook
"...[a] copywriting giant..."
--Freelance Writer's Report
"Bob Bly is a human machine who has been outputting high-grade direct marketing copy for decades. I've read a few of his numerous books and have learned much from this pro."
--Larry Chase, Web Digest For Marketers
"Renowned direct marketing practitioner and prolific author Bob Bly [is] nationally recognized for his control-beating copy. [He] knows how to write for results."
--Kansas City Direct Marketing Association
"Bob Bly is in the upper echelon of direct mail and email copywriters and he's an all-around direct marketing guru. In addition to hundreds of successful campaigns for technology clients, Bly has authored or co-authored more then 50 books."
--Bruce Hadley, softwareceo.com
"Bly is probably one of the world's most famous and experienced copywriters. He is also a noted authority on the creation of online copy and online trends."
--The Compulsive Reader
"Bob Bly is a world-class copywriter."
--Paul Hartunian
"I've known Bob for a long time. His stuff is terrific."
--Johne Forde, Copywriter's Roundtable
"Bob Bly [is] a prolific advertising genius."
--Joe Vitale, "Mr. Fire"
"I went to Amazon.com and got a copy of Secrets of a Freelance Writer. Wow! ... I loved it! Packed with info. The book had a 'readability' about it that took away all my fears, put me at ease, and made me feel that I wasn't treading on foreign soil. I kept saying to myself, 'I can do that, I can do that!'"
--Ronald J. Rich
"Your books served as a complete reference when I started my own freelance writing business a year and a half ago. By following the advice you laid out, I quickly reached goals that I had set for year three of my business within the first year. My philosophy is, if you've written it or recommended it, I want to read it."
--Carla Jahnson
"Bits & Pieces for Salespeople circulation as of July 31 was 16,717, up from 9,449 a year earlier - a 77% gain. Nice going!"
--Phil Hall, Managing Editor, Economics Press
"I don’t know a single copywriter whose work would not be improved by reading this book (The Copywriter’s Handbook, by Robert W. Bly). And that includes me. After reading it, I am a born-again fundamentalist."
--David Ogilvy, author, Ogilvy on Advertising
"Bly’s writing is clear, direct, and well organized. He’s a pleasure to read."
--Bill Bonner, Agora Publishing (Target Marketing’s "Direct Marketer of the Year")
"Thank you, sir, for your efficiency. It’s rare and a blessing."
--Addison Wiggin, Agora Publishing
"Bob Bly, our marketing consultant, helped us produce over 8% response in less than 2 months after we started a marketing campaign. Not only did we get good numbers, we got inquiries from the cream of the crop on our target list. And, we generated about 350% increase in dollar business over the previous year."
--Sheila M. Anderson, President, Commercial Property Services
"The advanced renewal you wrote for Utility Forecaster is doing great! Mailed 4/29 ... 5.2% response (as of 5/27) and an average sale of $116. Thanks!"
--Lori Bethea, KCI Communications
"Your #10 direct mail package for Sarnoff’s Samurai Strategies has beat the pants off the control by more than 3 to 1. Congratulations and keep up the good work!"
--David Yale, M&PA
"The letter is good ... approximately 10% responded."
--Stephen S. Flaum, Flaum Consultants
"Here is a contract for four separate direct mail packages. The More Than a Gut Feeling for Sales direct mail package is getting an excellent response - a very big thank you for your help on that project."
--Tiffan Yamen, American Media
"Enclosed is the payment for the two letters you have done for Electronic Products and Today’s Office. I think the letters were extremely good and strong."
--Barry J. Green, Hearts Business Publishing
"Attached are the revisions for Nature Biotechnology. As I suspected, very little changes. You will be pleased to know that NBT editorial found both the process and the result the best ever. All my colleagues have been sincerely impressed by your work."
--Derek Brown, Nature America
"When I was ad manager at Timeplex, I used Bob Bly a lot, because he has the best understanding of any writer I found of the issues in the world of high technology."
--Andrew Frothingham, Timeplex
"Working with Bob Bly was easy. Bob’s in-depth interpretation of the necessary information for copy, its meaning, and thought came about immediately. Bob Bly is indeed more than a copywriter - he becomes part of the client and writes with understanding and sense - his copy resulted in several promotions from some of our big accounts."
--Bob Jurick, Fala Direct Marketing
"Thanks for your great copy. This is the first letter I write in years to thank someone for increasing my sales. Coming from an advertising background, I checked all famous copywriters and thought your direct mail letters and brochures were very good. The market confirmed that your work is great. Your work was worth every penny we paid. It is always a pleasure to work with someone who is a master of his trade. And most of all, without your knowledge of computer software, this project would have been impossible."
--Max Rambod, PC Publishing
"I thought you would enjoy seeing the fruits of your labor on the recent diaphragm valve literature. This is a good example of taking product literature and making it more market oriented. We worked diligently to produce a high quality brochure - and I think we succeeded. Thanks very much."
--John Porpora, ITT Fluid Technology Corporation
"Bob, this is great! It always amazes me how quickly the important concepts are captured and highlighted. Thanks."
--Adrienne Pierce, The BOC Group
"Thanks for the ad copy. As usual, a job well done. You know how to listen - and give us copy that's right on target the first time. We seldom change even a single word in the ads and brochures you write for us. Your technical know-how and copywriting skills are an unbeatable combination for industrial and business-to-business advertising. We know we'll keep on using it - and you."
--Kenneth I. Weissman, Graphicom
"I'll have to admit that I was initially somewhat skeptical that copy for a brochure could actually be written by mail, without all those meetings we've come to associate with the process. But your excellent copy made me a believer. It was clear that you had not only read the materials that I'd sent, but you also understood them. Your fresh approach won all-around approval. I don't think the changes we made affected more than three or four sentences. I look forward to future projects."
--John W. Alexander, The Philadelphia National Bank
"I would like to express my personal thanks for your assistance in helping us develop a marketing program via the mass media. I was impressed with your professionalism, knowledge of the field, willingness to extend yourself, and your eagerness to help us succeed. It was a real pleasure working with you; I will contact you for additional help on phase two of our project."
--Stan Stevens, Personal Health Profile